I'm a content strategy consultant teaching you new content marketing strategies twice a month. Subscribe to my newsletter.
Ready to take the leap from a writer to marketer? (Self-evaluation sheet inside)
Hey Friend,
If you are reading this, thank you!
It means a LOT to me that you subscribed to my newsletter.
I started this newsletter with only one goal - to empower the writing community!
The remaining parts? We’ll figure them together. 😊
So, why should you consider becoming a marketer, anyway?
I am sure you all have your reasons behind this. But let me tell you my thoughts:
“Think like a marketer, write like a writer.” - I strongly stand by it. A writer writes an article, an editor makes it readable and publish-worthy, and a marketer does a little bit of everything.
Content marketing is an extra feather to your cap. It is a new skill that helps you gain more confidence in your abilities in the era of ChatGPT.
And finally, this might be a bit of a rant, but there have been days when I was made to feel “less valuable” because, to some people, I was “just a writer,” and they thought I wouldn’t understand marketing. That was when I decided that writing was my sole superpower, and I would capitalize on it to achieve new marketing milestones. And we are here today.
But are you ready to be a content marketer yet?
I don’t want to sound rude, but not everyone is ready to be a marketer. And this has nothing to do with the amount of experience you have.
I believe three factors will decide whether you are ready to be a marketer or not:
- Your mindset - Do you possess a marketing mindset?
- Your skills - Do you have the basic marketing skills that overlap with writing?
- Your goals - Where do you want to see yourself in the next five years? (Silly question, I know! But worth asking.)
I have made a self-evaluation sheet that will help you. It looks something like this 👇
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Be very honest with yourself and score yourself in the most unbiased way possible.
| Make a Copy of the Writer->Marketer Self-evaluation Template |
If you are ready, what’s the next step?
Awesome! If you are ready to leap from being a writer to a marketer, you are at the right place.
The next step would be to read this newsletter thoroughly and deep dive into the world of SaaS content marketing together.
Sneak peek of the next edition of SaaS Splash Bulletin
- Skills that you need to master to become a content marketer
- How to get started with the #1 skill - keyword research
- The wrong and right way to do keyword research
- A tried and tested keyword research template
Book a 1:1 session with me where I will answer all your queries related to content marketing 👇
| 1:1 Consultation with Sreyashi (Paid) |
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P.S. Any questions on the newsletter? Want to share your feedback? Please feel free to reply to this email.
Onwards and upwards,
Sreyashi
SaaS Splash Bulletin
I'm a content strategy consultant teaching you new content marketing strategies twice a month. Subscribe to my newsletter.
Hey Friend, How is it going? We have a lot to cover, so let’s get into the details, shall we? How do you map a customer journey based on audience research? In last week’s edition, we discussed audience research in detail and how to collect information from various external and internal sources (Thanks to Tripti’s exceptional insights). Now, once you have everything that you need (and want), what’s the next step? Mapping a customer journey map. How does it help? You see your entire strategy...
Hey Friend, How have you been? 🌻 Are you getting actionable takeaways from the SaaS Splash Bulletin? I would appreciate your feedback! Let’s get into the details now. How do you approach domain research as a content marketer? The purpose of domain research is to understand a website domain inside out. Suppose you take this website domain as an example - www.clickup.com Now go to SEMRush (or any keyword research tool you are comfortable with), paste the domain, select a location (the target...
Hey friend, Welcome back to the second edition of the SaaS Splash Bulletin. Settle in because this one is going to be LOOOONG one! Skills to master for becoming a content marketer Skills are like money. The more, the merrier. But there are definitely those essential skills that you HAVE to acquire to get started as a content marketer. Let us name them - Primary Content Marketing skills. As per my experience, the skills that you MUST acquire are 👇 Audience research Keyword research Content...